In the Spring edition of the Business Travel Flyer, we discussed the importance of understanding
non-verbal communication and the barriers that may occur if you are not aware of their meanings.
In this issue we will discuss the verbal communication challenges found across different cultures.
As people travel across the globe to conduct business, it is not uncommon for conflict to
arise due to the differences in communication style. Those differences in style are often not
recognized or understood, thus preventing a positive working relationship.
A.J. Schuler, Psy.D., of Schuler Solutions (www.schulersolutions.com), provides eight potential
"hot spots" when communicating across cultures. Try to keep these differences in mind
during cross-cultural communication as they could help you understand where the other person
is coming from and result in a more efficient business meeting.
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Opening and Closing Conversations
Customs vary per culture as to who has the right or duty to speak first to
whom. There also is a correct way to begin and end a conversation that includes
address, salutations, levels of deference to age or social position and gender.
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Taking Turns During Conversations
There are numerous factors to consider when interacting across cultures, such
as the context of the conversation, the audience and the relationship between
the individuals. Depending on these factors, you will need to know whether to
take turns in an interactive way or stop and listen without comment, as
producing a response can indicate a challenge or a humiliation in some
cultures.
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Interrupting
Interruption by vocal and emotional expression are considered the default
conversational style in some cultures among men or those considered to be
equal. However, Americans or Northern Europeans may confuse this style for
argument.
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Use of Silence
It is a good idea to understand the local customs with regard to making
business agreements, the transaction of commerce and the extent to which
details are specified in advance and enumerated in writing.
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Appropriate Topics of Conversation
To speak or not to speak, that is the question. In some cultures, it is a sign
of thoughtfulness and deference to pause before a response and, in others, it
can be misconstrued as a sign of hostility.
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Use of Humor
In contrast to the U.S., many cultures do not use humor to ease the awkwardness
of new relationships. In fact, laughter can be a sign of disrespect in other
cultures, thus leading to misunderstandings.
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Knowing How Much to Say
Be sure to know when to get to the point or when to elaborate on a subject that
would normally take very little time. In some cultures, age and social standing
can help you determine how much you will want to say.
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Sequencing Elements during Conversations
Timing is everything. What you say and when you say it can change your
intention in certain cultures, thus impacting subsequent behavior.
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